National Rugby League side Manly Warringah Sea Eagles announced a new major partnership with CoCo Joy from '16-18. Originally on the sleeve, CoCo Joy will now be featured on the front of the jersey. CoCo Joy contains a range of all-natural coconut based products. The club also announced that Kyocera is upgrading its support from shorts partner in '15 to the jersey in '16. The Sea Eagles also announced ZTE as the new sleeve partner. The telecom equipment and smartphone manufacturer is building upon the successful sponsorships of NBA teams in the U.S. ZTE will expand its localized approach to build its presence in Australia. Wednesday's announcements of CoCo Joy (center front) and ZTE (sleeve), combined with the continued support from Daikin (top back), Kyocera (bottom back), URM (sternum) and ISC (kit partner), makes the '16 Sea Eagles jersey the most lucrative in the club's history. The Sea Eagles also launched a new 70th year anniversary range of merchandise ahead of the milestone '16 season. The club unveiled a new online merchandise store that will see all profits go directly back to the Sea Eagles and members accessing a 10% discount when logging in (Sea Eagles).
