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Marketing and Sponsorship

Twitter Ads Banned By U.K.'s ASA For Featuring Under-Age Jordan Spieth

Twitter ads by three bookmakers featuring 22-year-old American golfer Jordan Spieth "have been banned for featuring an under-age person in a betting ad," according to Omar Oakes of CAMPAIGN LIVE. The U.K.'s Advertising Standards Authority itself "challenged whether the ads were irresponsible" and breached the U.K. advertising code because they featured someone under 25. Coral tweeted a picture of Spieth holding the US Open trophy, "but also gave odds on him winning a third and fourth major championship and included a link to its website." Bet365 "did a very similar thing" and tweeted a picture of Spieth after he won the US Open in June. It asked Twitter users to "fill in a blank and guess how many major golf championships he will win" in '15. Like Coral, Bet365 said it did "not believe the tweet was an ad or a marketing communication," so it was "not in breach of the Code or socially irresponsible." Totesport, which is owned by Petfre (Gibraltar), also tweeted a photo of Spieth on its Twitter account, which said, "We have gone 3/1 (from 15/8) for Jordan Spieth to win the #USOpen! Will NOT last!" -- followed by a link to its website (CAMPAIGN LIVE, 10/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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