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Marketing and Sponsorship

Marketplace Roundup: Euroleague Basketball Signs Four-Year Sponsorship Deal With Nesine

Euroleague Basketball signed a four-year sponsorship agreement to make Nesine the official national betting sponsor of Euroleague Basketball in Turkey. The agreement gives Nesine sponsorship rights for all Euroleague Basketball activities in Turkey, and also the Final Four in case any Turkish team reaches it (Euroleague). ... The FA of Malaysia and Sportradar entered a partnership that will see Sportradar provide its federation management platform to FAM for a period of three years. The FMP is made up of three core services: the FMP federation management tool, the FMP data collection tool and the FMP data visualization and commercialization tool (Sportradar). ... UEFA announced that Orange is officially joining Euro 2016's commercial program as a global sponsor with exclusive worldwide rights, and will also be the official telecom service provider for the tournament. As official telecom service provider, Orange will be providing all fixed and wireless communications services for the tournament (Orange). ... Uniqlo has been named as official sponsor of the Australian Masters golf competition to be held in Melbourne in November (Uniqlo). ... French Cycling team Auber 93 “will have a new partner” in ’16. The team partnered with France-based construction company HP BTP, in a deal worth €500,000 ($553,000) “over the next two seasons.” The team was “having financial difficulties” since the departure of former sponsor BigMat last winter (L’ÉQUIPE, 10/27). ... Lagardère Sports announced a partnership between Ligue 1 side St. Étienne and Investing Area for the '15-16 and '16-17 seasons. As the club's official partner, Investing Area is present on the front left part of the shorts since the match against PSG, which took place Sunday. The brand will also be displayed on the Geoffroy-Guichard stadium LED advertising panel (Lagardère Sports). ... Cristiano Ronaldo is "building out his fashion empire," with a new line of boots from Nike "paying homage to his career," and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, "similar to the Mercurial Superfly CR7 range the player already wears." The release "coincides with a new campaign for Ronaldo's second CR7 luxury footwear collection, produced in partnership with Portugal Footwear" (BRAND REPUBLIC, 10/27). ... Formula E announced that Maison Mumm is expanding its involvement with the championship and is now the official champagne partner (Formula E). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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