Marketplace Roundup: Santander Releases YouTube Video Ahead Of Mexican GP

Scuderia Ferrari sponsor Santander released a YouTube video featuring reserve driver Esteban Gutiérrez preparing drivers Sebastian Vettel and Kimi Räikkönen for Sunday's Mexican F1 Grand Prix. In the two-minute clip, Gutiérrez gives his teammates lessons on Mexican culture, music and food, complete with Spanish phrases and even instructions on the proper way to eat a taco (Anna Hrushka, SBD Global). ... Lagardère Sports & Entertainment was designated by the city of Paris “for the design, development and operation of an official fan zone on the Champ-de Mars in Paris.” The “installation will take place during the Euro 2016” from June 10-July 10 in France. The value of the “deal is estimated” at €11.25M ($12.43M) (LA LETTRE, 10/27). ... Essex County Cricket Club announced global insurance specialist Amlin "signed a new three-year sponsorship deal with the club." The sponsorship "will see the Amlin brand feature on a variety of materials including shirts, ground signage and websites." The sponsorship includes the LV= County Championship, youth, women's and disabled teams (ESSEX CHRONICLE, 10/26). ... IMG, the promoter of the FIA World Rallycross Championship, announced that it is undertaking a technical trial of Machine-to-Machine in-car connectivity with Vodafone. The trial will provide the initial step to making World RX a fully connected FIA World Championship (Vodafone). ... Sporting goods retailer Intersport will be the exclusive jersey sponsor of fourth-tier club FC Carl Zeiss Jena for its clash in the German Cup, the DFB-Pokal, against VfB Stuttgart on Wednesday. The one-off deal with Intersport is worth in the region of €30,000 ($33,100). FC Carl Zeiss Jena also secured a one-off sponsorship deal with oil trading company Hoyer for its "opening round fixture of the German Cup." FC Carl Zeiss Jena plays in the fourth tier Regionalliga Nordost (SOCCEREX, 10/27). ... French sporting equipment company Le Coq Sportif will be the official partner of the BNP Paribas Masters tournament. The line judges and ball boys and girls will wear the brand throughout the tournament from Oct. 31-Nov. 8 (Le Coq Sportif). ... Heart of Dallas Young Professionals named Lagardère Sports the title sponsor of its inaugural Fast Pitch event. The competition is open to Dallas-Fort Worth non-profits focused on youth sports, education, illnesses and family support. NBA Dallas Mavericks player Dirk Nowitzki will also attend to accept HODYP's first Community Excellence Award. The award, presented by Bud Light, honors a deserving Dallas athlete for charitable and philanthropic impact on Dallas-Fort Worth (HODYP).