Henkel continued its exclusive partnership with the Nextev TCR Formula E Team. Henkel will offer Nextev TCR onsite technical support and its range of adhesive products and solutions (Henkel). ... The Chinese Basketball Association "proved its commercial appeal by attracting Swiss watchmaker TAG Heuer as its new sponsor." The brand "has become official timekeeper of China's top-division professional basketball league" until '17, and will activate its campaign under the slogan "Don't Crack under Pressure." Financial terms of the two-season deal "were not disclosed" (CHINA DAILY, 10/22). ... Bundesliga club Hertha Berlin agreed to a two-year partnership with Match IQ. The Hamburg-based agency will provide advice on the planning and organization of friendlies and training camps (SOCCEREX, 10/23). ... Shoe brand FootJoy extended its partnership with Ryder Cup Europe for another three years after partnering for this year's 2014 Ryder Cup (GOLF MONTHLY, 10/22). ... The Norton business unit of global software company Symantec Corp. joined Premiership rugby side London Irish as an official sponsor of the club. The deal will see the Norton brand become the club's official security software partner, with the Norton brand appearing on the club's playing shorts for all Premiership and European Rugby Challenge Cup fixtures (London Irish). ... Swimming New Zealand announced that adidas is now an official swimming partner of the organization (Swimming New Zealand).
