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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side Hamburg Teams Up With Schipper Company

Bundesliga club Hamburg SV "agreed to a partnership with agency Schipper Company." The club "aims to improve its digital communication." The partnership "will kick off with a complete overhaul of the club's website" (HORIZONT, 10/14). ... A-League side Central Coast Mariners added Universal LED as its new front of shorts partner. Universal LED is a specialist in environmentally-friendly commercial and domestic LED lighting -- its logo will appear on the Mariners' shorts throughout the upcoming A-League season. The Mariners also partnered with Aon Risk Solutions to provide game day ball kids and player mascots with "Aon kits" for at least the next three seasons. The partnership will also establish Aon's Central Coast office at the Central Coast Mariners Centre of Excellence in Tuggerah that is due to open for business in February '16 (Central Coast Mariners). ... Australian travel agency group Helloworld is the official travel partner to the National Basketball League for the upcoming '15-16 season. Basketball is one of the most widely played sports by young Australians and Helloworld identified the NBL as the perfect demographic fit to profile its brand and agents nationwide (NBL). ... Puma announced a new contract with track and field athlete Pierre-Ambroise Bosse. The French Olympian who specializes in middle-distance running is another addition to Puma's running roster that was further expanded in recent weeks with the signing of Asafa Powell, Jenna Prandini, Michelle Jenneke and others (Puma). ... Premier League side Arsenal announced Duchamp London as the club's official suit partner. Duchamp London suits are worn by the first-team squad, manager and club execs on selected official club appearances, including home matches in the EPL and Champions League (Arsenal). ... Second Bundesliga side 1860 Munich signed a new partnership with tinsmith and roofing company Mergler (1860 Munich).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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