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Marketing and Sponsorship

Marketplace Roundup: HSV Hamburg Extends Partnership With Lotto Hamburg

Handball Bundesliga club HSV Hamburg has extended its partnership with Lotto Hamburg for another three years (HSV Hamburg). ... The Scandinavian division of Japanese tire company Yokohama "signed a deal to sponsor Swedish club Hammarby." The company signed an initial one-year deal that covers the '16 Swedish football season, "although the agreement also includes an option to extend for a further year." Yokohama branding will be "displayed on the Stockholm-based club's playing shirts." The financial terms "have not been released" (SOCCEREX, 10/13). ... Sri Lanka healthcare service provider Nawaloka Hospitals PLC announced its partnership with Sri Lanka Cricket as its official healthcare partner. Nawaloka will be extending medical services to all local and int'l teams when they play in Sri Lanka, for a period of three years (Sri Lanka Cricket). ... National Rugby League side Newcastle Knights unveiled Huntlee as a new sponsor for the next three seasons. The multi-year deal will see the Huntlee logo in the sternum position of the Newcastle Knights jersey (Newcastle Knights).

JUST ONE PROBLEM: Adidas may hold the "most lucrative sponsorship deal in world football" but that does not "make them immune to internet cock-ups." The sportswear company advertised a retro ManU jacket on its website but "there was just one problem -- the model wearing it was also sporting a pair of Chelsea trousers." Adidas has "since removed the page" from its website (London DAILY MIRROR 10/13). 

Source: adidas

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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