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Opel Takes Advantage Of Jürgen Klopp's Appointment As New Liverpool Manager

German car brand Opel "integrated Liverpool's appointment of brand ambassador Jürgen Klopp as the club's new manager in its marketing strategy," according to Ulrike App of W&V. Opel's marketing communication referred to Klopp's move as, "Jürgen Klopp is not transfering. He is reparking." The ex-Borussia Dortmund coach "will continue his role as int'l brand ambassador now from England." Opel is also referencing its sister brand, Vauxhall, in the re-worked commercial. Both car brands are owned by GM. Vauxhall has been Liverpool's official car partner since '14. The updated commercial, which was created by Scholz & Friends, ends with the slogan, "You'll Never Drive Alone" (W&V, 10/9).


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