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Dubai Duty Free Extends Sponsorship Of Irish Open For Three Years

Dubai Duty Free has extended its sponsorship of golf’s Irish Open for another three years, according to John McAuley of THE NATIONAL. This year's tournament, which took place at Royal County Down Golf Club, Northern Ireland, was hosted for the first time by Rory McIlroy and had Dubai Duty Free as its title sponsor. The Dubai-based company's involvement ensured the prize fund for the event was increased by 25% to €2.5M ($2.8M). They initially signed a one-year deal, with an option of an additional two years. McIlroy will "continue as tournament host for the next three years, too, beginning with next year's event at The K Club, County Kildare, from May 19-22." The European Tour also announced an increase in prize fund by 60%, taking next May's purse to €4M ($4.55M). McIlroy's hosting of the event this year "precipitated a significant revamp" for the Irish Open, which carries the name of the Rory Foundation, the Northern Irishman's own organization designed to "provide support for a number of children's charities" (THE NATIONAL, 10/12).

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