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Marketing and Sponsorship

Insurer Westfield Health Extends Deals With Sheffield United, Sheffield Wednesday

League One club Sheffield United announced an extended partnership with its longest-serving sponsor, health insurer Westfield Health. The company looks to use football's popularity to encourage people to live healthier lifestyles. The insurer will continue to sponsor the Bramall Lane Corner Stand as well as the John Street enclosure for disabled people (Sheffield United). League Championship club Sheffield Wednesday also extended its partnership with Westfield, extending the deal for a 20th year. Westfield becomes the official disabled enclosure partner of the club, receiving extended profiling at Hillsborough and across the Owls' digital platforms (Sheffield Wednesday).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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