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Marketing and Sponsorship

Australian Baseball League, Baseball Australia Sign Partnership With Bendigo Bank

The Australian Baseball League and Baseball Australia signed a deal with Bendigo Bank as their major partner for the next three years. Under the terms of the deal, Bendigo Bank will be the naming rights partner of the Australian Little League Championships, which gives 11 and 12-year-old ballplayers the chance to represent Australia at the Little League World Series in the U.S. The bank will also sponsor the Kit Out Your Club campaign, where one community club will be provided with brand new uniforms and/or equipment for their coming season. The new partnership also includes the creation of the video series Bigger than Baseball, highlighting the ways Bendigo Bank contributes to its local communities (ABL).

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