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Global TV Rights Deals Could Bring EPL Windfall Of Up To $4.6B

The Premier League is reportedly "on course" to sell overseas TV rights for '16-19 for more than £3B ($4.6B), or more than £1B ($1.53B) a year, according to Nick Harris of the London DAILY MAIL. England's top division "is the most popular sports league in the world in terms of territories covered and income gained from foreign sales." Under the current three-year deal, for '13-16, the League makes £2.23B ($3.42B) from overseas rights, or £743M ($1.14B) a year. This sum means the Premier League "earns more from foreign rights alone each year than any major European rival" -- La Liga, the Bundesliga, Serie A or Ligue 1 -- make from all their TV rights -- "annual, domestic and foreign combined." On top of the £743M a year now, the Premier League makes more than £1B a year from live domestic rights from Sky and BT Sport. The early signs are the £743M-a-year from foreign rights will "almost certainly soar" above £1B a year from '16, with "some key markets doubling in value so far." In the U.S., NBC paid $250M for three years for '13-16, which was £165M at the time, or £55M a year. For the six-year period '16-22 sources say they will pay close to $1B, or £110M ($169M) per year. Another "staggering rise in value" has also been sealed in Hong Kong, where a three-year deal last time for $200M has surged to around $420M for '16-19, or £92M ($141M) a year. That is a leap of 116%. Rights growth "can be expected to continue in any territories where there are pay-TV rivals who want to increase their market share," especially at a time when those rivals are using "must have" content to "promote and increase viewing across platforms, especially mobile devices." Back on "more familiar territory," the '16-19 TV rights for Brazil have taken a "massive hike in value," rising from almost to £10M ($15.4M) a year now to more than £30M ($46M) from next season, with ESPN bagging them in that country (DAILY MAIL, 10/8).

Source: London DAILY MAIL

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