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Marketing and Sponsorship

Marketplace Roundup: A-League Side Western Sydney Wanderers Retain Pepper Group

A-League side Western Sydney Wanderers announced that Pepper Group will remain as a senior partner for another three seasons. The long-term commitment will see Pepper Group remain on the Wanderers Hyundai jersey sleeve for the next four seasons with news still to come for an exclusive members offer (WS Wanderers). ... Mitsubishi extended its "sponsorship of Edinburgh Rugby for another year." The team will "get five vehicles from local dealer Belmont and, in return, the Mitsubishi three diamond logo will appear on the club's shirts" (Scotland DAILY RECORD, 10/7). ... The National Basketball League will partner with British wagering firm Ladbrokes to be the official Australian sports betting and wagering partner of the NBL for the '15-16 season. The partnership with the NBL exposes Ladbrokes to a five-state market in Australia with the NBL's roster including teams in Western Australia, Adelaide, Victoria, Queensland and NSW (NBL). ... Puma signed a long-term contract with footballer Michael Bradley. The American player will wear Puma's latest offerings of cleated footwear on the pitch while playing for and captaining Toronto FC and the U.S. Men's National Team (Puma). 

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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