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Richard Scudamore Says English Premier League Offers Excellent Value

English Premier League CEO Richard Scudamore said season-ticket holders of top-flight clubs are getting "excellent value," according to the BBC. The Premier League released data "which it states calculates the average price paid by adult season-ticket holders" is £32.50 ($50) per game. Supporters "from all top-flight clubs united last weekend to protest about the cost of ticket prices." He said, "I think many will be surprised by the value clubs offer to fans." Research by the Premier League "claims the average price paid for a junior season ticket" for '15-16 is £10 ($15) per match. Scudamore: "The concessions clubs offer are bringing a new generation of supporters into the grounds. At an average of less than £10 you can see why there is a growing number of junior season tickets being sold, which is clearly healthy for long-term attendance prospects" (BBC, 10/8). In London, Nick Harris wrote the new data shows 66% of match-going fans in the Premier League are season ticket holders, rising as high as 81% at Norwich City. A key piece of information released by each club "is the most commonly paid price for an adult season ticket, and how that translates into an average price per match." Liverpool is the most expensive club to attend for a "typical" fan. Although the cheapest Liverpool season ticket is £710 ($1,090), the price paid most often at Anfield is £869 ($1,330), working out at £45.74 ($70) per game. Using the same method, Tottenham is the next most expensive club to watch, with the "typical" season ticket costing £880 ($1,350). The cheapest tickets in the league are found at Stoke City, where season ticket holders typically pay £344 ($528), or £18.11 ($28) per game. Fans with season tickets at Sunderland, Watford, West Brom, Leicester, Swansea and Palace "all typically pay less" than £25 ($38) a game by the same measure. Arguably "the most contentious area of Premier League pricing is for away fans," with Arsenal charging as much as £62 ($95) for "Category A" games against top opponents. Average prices for away fans at top games up and down the country are close to £50 ($77), and around £39 ($60) for lesser "Category B" games. Scudamore said, "The most committed of all supporters is the traveling fan. We and the clubs recognize the sacrifices this group makes as well as the undoubted positive impact they have on the atmosphere generated" (DAILY MAIL, 10/8).

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