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Events and Attractions

London-Based Madison Sports Group Becomes New Owner Of Berlin Six-Day Cycling Event

The Madison Sports Group "has become the new owner of Berlin's Six-Day Race," according to Hartmann & Sturm of SPONSORs. The previous owner of the track-cycling event, Reiner Schnorfeil, "sold his stake in the Berliner-6-Tage GmbH to the London-based agency." Despite the new ownership, Schnorfeil will remain with the event as its head of sponsorships. Schnorfeil: "For Berlin's Six-Day Race the international partnership with Madison Sports Group is hugely important and secures the future of the event for the sport city of Berlin." The Madison Sports Group has specialized itself in the creation and execution of cycling events (SPONSORs, 10/7).

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