STARK TAYLOR will serve as president of LST Marketing and will be responsible for day-to-day operations from LST Marketing's Indianapolis headquarters following its acquisition of Andretti Sports Marketing. Taylor has over 20 years of professional sports marketing and business experience, including directing the sports marketing efforts for Phillips Van-Heusen in New York. CEO of LST Marketing JOHN LOPES said, "Our vision is to develop innovative marketing and event solutions for our clients. We've been overwhelmed with goodwill from our business relationships and we are committed to fostering an environment where experience, creativity and flawless execution direct our clients' excellence." In addition to the launch of its new brand, Lopes and Taylor also announced longtime utility industry exec JOHN HERRON as a new partner in the business. Herron previously served as the CEO, president and chief nuclear officer of Mississippi-based Entergy Nuclear until '13 and currently serves on the board of directors for Duke Energy and Ontario Power (LST Marketing). ... NBC Sports Group hired Pepsi marketing exec JENNIFER STORMS as its CMO, overseeing all marketing for NBC Sports Group platforms/programs, including NBC Sports programming and cable networks NBCSN and Golf Channel, as well the 10 NBC Sports regional networks, NBC Sports Radio and NBC Sports Digital. She will also head The NBC Sports Agency. Storms replaces longtime NBC marketing exec JOHN MILLER, who will now be CMO of NBC Olympics, as well the chair of NBCUniversal Marketing Council. Storms comes to NBC after six years at Pepsi, where she was SVP of global sports marketing for Pepsi's entire portfolio (NBC Sports Group).
Do you have an executive announcement? If so, please send to global@sportsbusinessdaily.com.
