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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Bologna Partners With Wine Producer Umberto Cesari

Serie A club Bologna sealed a partnership with wine producer Umberto Cesari. The Bologna-based Italian wine producer becomes the official supplier of wines to the hospitality areas of the club's Dall'Ara stadium (SOCCEREX, 9/11). ... World Rugby announced the appointment of Swiss watchmaker Tissot as the official timekeeper of Rugby World Cup 2015 (World Rugby). ... FIBA and hospitality company Airbnb are partnering to allow fans to benefit from Airbnb's range of accommodations and to cater to fans' and players' diverse travel needs. Starting this month, Airbnb will be the exclusive official accommodations provider for FIBA, and FIBA will promote Airbnb's offerings to fans and players alike (FIBA). ... National carrier Air India signed a deal with the Board of Control for Cricket in India. The deal took effect on Sept. 1. A statement read, "The deal has been signed for a period of one year. Air India will be the preferred airline for travel of the Indian cricket team. Air India shall also fly Indian cricketers of both the national and other state cricket teams on domestic and international network across the globe" (IANS, 9/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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