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Insurance Group Matmut Atlantique Signs On As Stadium Sponsor In Bordeaux

Insurance group Matmut Atlantique has "signed a naming-rights contract for 10 years with the manager of Bordeaux's new stadium," according to SUD-OUEST. The company, which is already the jersey sponsor of Top 14 rugby side Union Bordeaux-Bègles, "has strengthened its presence in the region through the deal." Matmut Atlantique will pay €3.9M ($4.3M) per year. Another stadium in France already bears the company's name. Rugby club Lyon OU has been playing at the Matmut Stadium since '11 (SUD-OUEST, 9/3). L'EQUIPE reported the new name of the stadium, which can hold 42,000 spectators and was inaugurated on May 18, "will soon be visible on a giant totem installed outside the stadium as well as on the roof of the enclosure." The stadium "is the home of Ligue 1 side Girondins de Bordeaux" (L'EQUIPE, 9/3).

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