Bundesliga side Werder Bremen signed four new sponsorship
deals "following the start of the new Bundesliga season at the weekend," according to SOCCEREX. The biggest deal "is the return of Turkish Airlines as the club's
official airline partner." Global steel trading company Buhlmann, protective clothing
manufacturer Rofa Bekleidungswerk and hire car firm Enterprise
Rent-A-Car "are the other three new sponsors to have signed up with
Bremen in the past few days." All four new sponsors "will receive
advertising presence on the hoardings around the pitch at Bremen's
Weserstadion." Elsewhere in the Bundesliga, newcomer Ingolstadt expanded its
existing sponsorship package with vehicle technology developers BFFT.
According to Sponsors.de, the new deal, "which includes significant
activiation opportunities at the club's stadium" as well as a hospitality
package, will cost BFFT €75,000 ($82,700) per season. Finally, Ukrainian home improvement store EpiCentr "has become a
fourth-tier exclusive sponsor of DFL-Supercup champions VfL Wolfsburg" (SOCCEREX, 8/18).
