Marketing and Sponsorship

Swiss Watchmaker Hublot To Sponsor UEFA Champions League, Europa League

8.18.2015

UEFA announced that Swiss watchmaker Hublot will be the official licensed watch for the Champions League for the next three years. The agreement represents a new departure in Hublot's strategy with regard to football. Hublot on Monday unveiled the new fourth official board for the Champions League for the '15-18 period. The board is used by the fourth official to indicate additional time at the end of a match, as well as player substitutions. The new design is directly inspired by a Hublot watch and the Champions League "Ultimate Stage" brand. Hublot also becomes the official Europa League watch partner, and a specific fourth official board is inspired by the new Europa League brand. This board will be used for all matches as of this season's group stage in the largest professional club football competition in the world (UEFA).

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