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Sky Sports Surrenders La Liga Rights To BT Sport After Spending £11M For Each EPL Game

A further sign that Sky Sports "massively overspent" in paying £11M a match for its Premier League coverage is the fact it "ceded the Spanish football contract to arch-rivals BT Sport without a fight," according to Charles Sale of the London DAILY MAIL. Sky "made a far bigger first-round offer for La Liga, but were upset enough about the tender going to a second round that they withdrew from a contest BT believed they had no chance of winning." With Spanish clubs Barcelona and Real Madrid "being such big TV attractions in the English market, cost-cutting after that PL gamble can be the only reason for Sky’s surrender." It is a "further blow" to Sky, which has seen its European coverage "decimated for the coming season." BT Sport "will screen both the Champions League and Europa League next season" after signing an unprecedented £897M three-year deal (DAILY MAIL, 8/1).

IN BELGIUM: SOCCEREX reported Eleven Sports Network has secured the TV rights to La Liga "in Belgium for three seasons" from '15-16 to '17-18. The broadcaster has agreed to a deal with La Liga's int'l representative, Mediapro, "to show live and delayed coverage of matches from the competition on its new channels, Eleven and Eleven Sports, currently available via Belgian pay-TV operator Proximus" (SOCCEREX, 7/31).

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