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Football League Partners With Liftshare.com, Creates 'Get To The Game' Platform

The Football League and Britain's largest car sharing site Liftshare.com announced a nationwide partnership that will bring low-cost, sustainable travel to fans of Football League clubs. Fans will have access to the new "Get to the Game" travel platform starting Thursday. Not only can fans can see all public transport options to any match quickly using the platform, they can consult Liftshare to find other fans traveling their way. The tool allows drivers to post details of their matchday travel and offer their spare car seats to other fans for a split of the total petrol spend to keep costs down. Football fans without a car can request and pre-book lifts to or from a game with those driving to fixtures (Football League).

UK SPORT SIGNS EUROPCAR: European vehicle hire service company Europcar was on Thursday named UK Sport's official car hire supplier. The partnership will see Europcar provide transportation solutions for UK Sport and its associated national governing bodies (UK Sport).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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