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Gumtree To Sponsor BT Sport's English Premier League Coverage

Classifieds website Gumtree.com "will sponsor all of BT Sport's coverage of the coming season's Premier League football matches," according to Omar Oakes of CAMPAIGN LIVE. The sponsorship for its secondhand car trading platform, "which begins on August 8, is Gumtree’s biggest broadcast sponsorship deal." The ads, "created by BT Sport's in-house team, will be activated across BT Sport’s online and mobile app platforms." The deal with Gumtree "was negotiated by The7stars, BT Sport and Channel 4 Sales." As part of the deal, Gumtree idents "will feature during the opening, ad breaks, and closing credits of all 38 Premier Leagues that will be shown on BT Sport," as well as repeats, preview and review programs (CAMPAIGN LIVE, 7/27).

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