Menu
Marketing and Sponsorship

Marketplace Roundup: Brasileiro Side Santos Agrees To Deal With Voxx

Financially stricken Brasileiro club Santos has reportedly agreed to "a sponsorship deal with supplements brand Voxx." The one-year contract includes branding on the club's shorts. Financial terms "have not been released" (SOCCEREX, 7/24). ... CMC Markets announced that it will be joining Ben Ainslie Racing as the team's official partner (CMC Markets). ... Ligue 1 side OGC Nice has "signed a sponsorship deal with online poker company Winamax." The Winamax logo "will appear on the front" of Nice's shorts for the duration of the '15-16 season, beginning with the club's friendly against Napoli Aug. 2. Though financial details "have not been released, the deal is likely to be worth a low six-figure sum to the club across the one-year term" (SOCCEREX, 7/23). ... Computer company Asus "partnered with German second division side Fortuna Dusseldorf." The firm becomes a third-level partner of the club and "will have advertising throughout Dusseldorf’s Esprit Arena, beginning with the side’s first home game of the new season against SC Paderborn on 2nd August." Financial terms were not released but it is estimated "to be worth a low six-figure euro sum" (SOCCEREX, 7/24). ... German Hockey League (DEL) side Dusseldorf EG has extended its partnership with PSD Bank Rhein-Ruhr for another season. The deal includes logo presence on the team's jerseys along with additional ad space (Dusseldorf EG). ... Basketball Bundesliga (BBL) club Phoenix Hagen signed a kit supply deal with Spanish sportswear Joma Sport and the Ballsportdirekt Group. The three-year deal includes the club's Bundesliga team, U19 NBBL team and the U16 JBBL team (Phoenix Hagen).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/07/27/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/07/27/Marketing-and-Sponsorship/notes.aspx

CLOSE