Coco Joy, City Football Group Clubs Announce Global Partnership

City Football Group announced a global partnership between coconut brand Coco Joy, part of the FAL Food & Beverages range, and three of CFG’s clubs. The partnership will extend Coco Joy’s partnership with 2015 A-League semifinalist Melbourne City FC, which has worked with the brand since '14, to CFG sister club Man City and Major League Soccer side New York City FC. The announcement comes as City plays two games in Melbourne as part of its preseason tour and follows the first ever game between two CFG clubs as Melbourne City took on Man City on the Gold Coast on Saturday evening. The new agreement also extends Coco Joy’s relationship with Man City, with Coco Joy branding visible on the team’s shirtsleeves during the club’s visit to Australia as part of a Tour Partnership (MCFC).