UCI, Telenet Announce New Long-Term Strategic Partnership

The Int'l Cycling Union (UCI) and Telenet signed a contract for a long-term strategic partnership covering the principal UCI cyclo-cross events. The agreement will take effect from the '15-16 season and will run through to the end of the '19-20 season. Telenet will take over, on sub-licence from VRT, the rights for five of the seven rounds of the 2015-2016 UCI Cyclo-cross World Cup (VRT will retain the rights of the Flemish rounds in Koksijde and HeusdenZolder). In addition, Telenet will become the main sponsor of the UCI Cyclo-cross World Cup from '17 to '20. From the '16-17 season through to '19-20, Telenet will broadcast all rounds of the UCI Cyclo-cross World Cup on all of its channels and will provide a dedicated offer on its digital platforms (mobile applications and Internet), take care of int'l TV production and provide images (live, summaries, interviews, behind the scenes) to all right-holders and will become the title sponsor of the Telenet UCI Cyclo-cross World Cup (UCI).