IOC To Generate Record $4.5B In Broadcast Revenue From '17-20 Cycle

The IOC "has already generated as much from the sale of broadcasting rights" for Games in the next Olympic quadrennium, from '17-20, as the $4.1B sum it will receive from this, the movement’s "largest revenue source during the present Olympic cycle culminating with Rio 2016," according to David Owen of INSIDE THE GAMES. With the next Winter Olympics in PyeongChang, South Korea still two-and-a-half years away, and with some important markets still to sell, the IOC "has already raised" approximately $4.1B from the sale of '17-20 broadcasting rights. The IOC is now believed "to be projecting a final total" of somewhere around $4.5B from broadcasting rights for this PyeongChang-Tokyo 2020 cycle. That would represent growth of around 10%. Rights for large areas of the globe, including Russia, India, the Middle East and Latin America, for '17-20 "remain to be sold" (INSIDE THE GAMES, 7/15).