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Marketing and Sponsorship

Marketplace Roundup: Mail Service CTT To Sponsor Portuguese League Cup

The Portuguese Professional Football League (LPFP) announced that the Portuguese League Cup, which has not had a sponsor since '12, "will have the support" of Portuguese mail service CTT for next season. With the new sponsorship, the tournament will "be named CTT Cup" (LUSA, 7/14). ... The Int'l Tennis Federation has announced an agreement with Rolex to continue as an int'l sponsor of Davis Cup by BNP Paribas. The sponsorship will see Rolex remain the official timekeeper of Davis Cup through '18 (Davis Cup). ... League Championship side Middlesbrough announced a new partnership agreement with Flamingo Land Resort Yorkshire. The new partnership will see the name of Flamingo Land Resort appear on the back of the new '15-16 season shirt (Middlesbrough FC).

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