Bundesliga side Hannover 96 agreed to a new partnership with betting provider Tipwin. The one-year deal includes an extensive rights package as well as hospitality (Sportfive). ... Bundesliga club Hamburg SV signed a new sponorship with supermarket chain Rewe. The two parties did not reveal any financial details of the two-year deal (Sportfive). ... Communications agency Capitalize acquired PR & social agency Tea & Cake PR in a joint venture that will see the team double in size to form a 360 full service agency inclusive of PR, social, experiential and creative. The business will focus on delivering creative communications solutions for brands in sport, fashion and entertainment (Capitalize). ... TAG Heuer has been appointed official timekeeper for the Haute Route. The watchmaker will provide timing solutions during the Haute Route's series of week-long stage races across the Alps, Pyrenees and Dolomites Swiss Alps, incorporating its #DontCrackUnderPressure campaign (TAG Heuer). ... National League side Cheltenham Town announced its Whaddon Road football ground will be renamed The World of Smile Stadium after signing a sponsorship deal with a conservatory and garden furniture store. The stadium will be renamed for three years (WESTERN DAILY PRESS, 7/13). ... Puma will launch Arsenal's '15-16 away kit on Tuesday in Singapore through a live event involving fans from across Asia. Arsenal players will reveal the shirt in an event to be streamed live from 8:30pm local time until 9pm (Arsenal).
