BMW will be on board the 35th America’s Cup as global partner of event organizer America's Cup Event Authority. This move takes the automobile manufacturer's involvement as a partner of global competitive sailing to a new level. The duel between defending champions Oracle Team USA and the leading challenger will be held off Bermuda in '17. BMW will also support Oracle Team USA as technology partner. As technology partner, BMW will provide its engineering competence to Oracle Team USA in fields including aerodynamics. Jimmy Spithill, winning skipper of the last two editions of the competition, said, "BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010." BMW will be fully integrated into the global marketing, branding, communications and race event, from now on until the America's Cup match. The BMW logo will be visible on turning marks on the race course, on the boat, the wingsail and the team gear of Oracle Team USA, as well as on the stern plate of competitor yachts. Within the TV broadcast, BMW will provide the boats' and athletes' performance data through inserts that will create images that take the fans figuratively right into the action on board. In the race villages, BMW will provide fleets of cars to transport hospitality guests, VIPs and team members (America's Cup).
