Marketing and Sponsorship

EPL Side Bournemouth Announces Three-Year Stadium Sponsorship Deal With Vitality

7.10.2015

EPL side Bournemouth's Dean Court will be "rebranded the Vitality Stadium" after the club announced one of its "most significant sponsorship deals," according to Andy Mitchell of the BOURNEMOUTH ECHO. The private medical insurance company has "secured the stadium naming rights for the next three years ahead of the club's debut season in the Premier League." The partnership begins with immediate effect and "builds on Vitality's official wellness partnership with the club and its principal partnership of Cherries' Community Sports Trust." Vitality is also the official wellness partner of Arsenal, Liverpool and Man City and has "invested in a range of other links to support rugby, cricket, run series and triathlon" (BOURNEMOUTH ECHO, 7/9).

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