Star India To Broadcast Pro Kabaddi League In Five Languages Across Eight Channels

Pro Kabaddi League season two "has just got bigger," according to INDIAN TELEVISION. Star India, the official broadcaster of the league, "will telecast the sport in five languages across eight channels." The language feed "is in sync with Star’s effort to nurture and grow the sport, which witnessed spectacular success in its inaugural season." The second season of Star Sports Pro Kabaddi League "will be telecast in English, Hindi, Telugu, Kannada and Marathi across the Star network." A Star India spokesperson said, "We want to build on this success in the second season and broaden Kabaddi’s appeal even further by taking it closer to fans in different parts of the country." The League "was watched by over 435 million viewers nationwide." That "made it the second most watched sport in the country, with the season-finale alone recording a reach of 86.4 million." It "witnessed meteoric rise across social media, recording a whopping 2.3 billion plus impressions" (INDIAN TELEVISION, 6/25).

'LE PANGA': In a separate piece, INDIAN TELEVISION reported the sports channel in a bid to promote Kabaddi "launched a marketing campaign for Star Sports Pro Kabaddi titled Le Panga (#LePanga)." The first film of the series "went on air" during the third One Day Int'l between India and Bangladesh (INDIAN TELEVISION, 6/25).