Star Sports Extends Broadcasting Rights For Indian Hockey For Three Years

Star India, which launched eight sports channels including four HD channels since '13, "is keen on taking India from being a cricket nation to a sports nation," according to INDIAN TELEVISION. Star India, which had "joined hands" with Hockey India to promote the sport in '12 for an initial period of three years, "has now extended the same for another three years." As part of the agreement, the telecast rights of Hockey India League and all other int'l hockey matches hosted by Hockey India in the country "will be with Star Sports" from '16-18 inclusive. The agreement "comes on the heels of Star Sports being the global broadcast partner" for the Int'l Hockey Federation (FIH) for the next eight years, starting in January. With the extension to the agreement, Star Sports "will also be the host broadcaster of Hockey India League (in India and globally) and the Hockey India International matches (in India and globally)" for the period '16-18 (INDIAN TELEVISION, 6/20).