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Marketing and Sponsorship

Marketplace Roundup: Mainz Signs Five-Year Kit Deal With Lotto Sport, Replacing Nike

Bundesliga side FSV Mainz "signed a five-year kit supply deal with Lotto Sport Italia." The agreement "will see the Italian sportswear manufacturer replace Nike as the kit supplier" for the club from next season. Nike had been Mainz's supplier since '08. Lotto previously supplied the club's kit from '01-08 (SOCCEREX, 6/8). ... League One side Millwall announced a new principal partnership with building and maintenance company Wallis Teagan, which will see the company featured on the front of first team shirts throughout the '15-16 campaign. Millwall has worked with Wallis Teagan for a number of years and this latest partnership agreement comes after an existing contract with Euroferries Express was canceled (Millwall). ... Bundesliga side Schalke and its official watch sponsor Festina have extended their partnership for an additional two years until June 30, 2017 (Schalke). ... EDGE Americas Sports has been appointed by Real Madrid and Juventus to expand their brand presence in Canada, the U.S. and Latin America in select cases (EDGE Americas Sports). ... The Welsh Premier League announced that from the '15-16 season the competition will be sponsored by int'l online gaming and betting company Dafabet. The WPL announced that this deal is the biggest in the league's history (WPL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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