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Events and Attractions

Repucom Study: Women's Football Interest On The Rise As World Cup Gets Underway

Global interest in women’s football has risen from 16% in '11, when the last FIFA Women’s World Cup was played, to 21% in '14, according to SportsDNA data by Repucom. Repucom research shows that the FIFA Women’s World Cup itself has a global fan base of more than 200 million. Germany, the host nation in '11, has 15.5 million fans looking forward to the Women’s World Cup, while Canada has a fan base of three million. In the U.S., where English-language coverage of the tournament is being broadcast by Fox for the first time this year, there are 35.5 million potential Cup fans, the second-largest single market behind China. Given the advantageous time zone -- Fox plans to broadcast five games in prime-time -- and a competitive U.S. team -- the tournament is likely to yield large audiences in the U.S. Repucom U.S. Head of Consulting Michael O’Hara Lynch said, "Based on what we saw at the 2014 Brazil FIFA World Cup, the London 2012 Olympic Games and the 2011 FIFA Women’s World Cup, expect record North American interest in the 2015 FIFA World Cup. ... A new coveted millennial generation of fans are being captured, making football an increasingly attractive proposition for sponsors -- and the women’s game offers a comparatively blank canvas for brands. As FIFA Women’s World Cup 2015 will likely show, women’s football offers compelling commercial opportunities" (Repucom).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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