Marketing and Sponsorship

Acqua Lete Renews $6M Sponsorship With Serie A Side Napoli

6.8.2015

Sparkling water brand Acqua Lete has renewed its sponsorship deal with Serie A side Napoli for the '15-16 season, according to SOCCEREX. The deal sees Acqua Lete "enter its 11th season as a sponsor of the Serie A club and its logo will once again feature on the front of the team’s match shirts" (SOCCEREX, 6/5). SIREN'S SONG's Conor Dowley wrote Acqua Lete is not the only sponsor on Napoli's shirts, currently joined by Naples-based pasta company Garofalo, but it is the "main sponsor, and the sole logo on the shirt when Napoli play in European competitions." Exact terms of the deal are "unknown, but it's believed to be a simple one-year extension of the existing sponsorship agreement." That would mean the deal is still worth roughly €5M ($5.5M) per season (SIREN'S SONG, 6/5).

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