Menu
Marketing and Sponsorship

La Liga Side Espanyol Negotiating To Rescind Power8 Sponsorship

La Liga side Espanyol is looking for a quick agreement with Chinese gaming technology provider Power8 "to rescind the sponsorship contract signed a year ago after Power8 failed to make payments," according to Lluís Regàs of DIARIO GOL. Espanyol has presented a judicial claim against Power8, and the club is "also in negotiations with Power8," but the company's execs have left Barcelona. The deal signed last summer including stadium naming rights and advertising on the club's shirt and was worth €38.5M over seven seasons, €5.5M per year. A month after signing the deal, Espanyol received €5.5M, and months later, the club received an additional €2.5M. But Espanyol did not receive the next payment stipulated in the contracts, which was due "months ago." An Espanyol source said, "The club defends its interests and demands what Power8 owes us. Now we look for a satisfactory solution." No one from Espanyol "has officially spoken of figures," but the club expects to earn from €11M-€16.5M ($12M-$18.1M), the total amount from "two or three seasons." The source added, "Economically, the sponsorship agreement with Power8 has been very positive for the organization and the Espanyol brand is worth more now than it was a year ago." The club is "looking for a fast solution to activate negotiations it is holding with other businesses interested in sponsoring Espanyol" (DIARIO GOL, 5/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/05/26/Marketing-and-Sponsorship/Espanyol.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/05/26/Marketing-and-Sponsorship/Espanyol.aspx

CLOSE