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Marketing and Sponsorship

England & Wales Cricket Board Announces Two-Year Partnership With Toyota

Toyota has been announced as a new official partner to the England & Wales Cricket Board. The initial two-year partnership will see England's cricketers at the wheel of a variety of Toyota models, including the RAV4 and Land Cruiser. Toyota will gain extensive live and recorded exposure, with prominent advertising at grounds around England and Wales and headline sponsorship of Channel 5's int'l cricket highlights peak-time TV coverage. It will also have access to England's top players for a range of new marketing and publicity opportunities (ECB).

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