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Marketing and Sponsorship

Adidas Teases New Football Franchise In Spot Featuring Bale, Messi, Guardiola

Adidas has teased its "much-anticipated new football boots in a remix video" featuring Real Madrid's Gareth Bale, Barcelona's Lionel Messi and Bayern Munich coach Pep Guardiola, according to Shona Ghosh of MARKETING MAGAZINE. The brand is set to "retire its existing range of football boots, replacing them with the new 'X' and 'Ace' ranges that reflect the brand's new football philosophy." This centers on how there are "only two types of modern footballer -- the playmaker and the gamechanger -- and so only two types of boot." Adidas CEO Herbert Hainer "promised a shift in the company's football marketing with the new launches, with an increased focus on street football." Hainer: "These new football franchises will focus on the two most important types of football players -- the playmaker and the gamechanger" (MARKETING MAGAZINE, 5/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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