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Ladies European Tour Announces Schedule Change For Ladies Open To Boost TV Profile

The 2015 Turkish Airlines Ladies Open is the first tournament on any major golf tour to finish on a Wednesday. The Ladies European Tour is experimenting with the way golf is consumed. The move is one of a tranche of innovations aimed at boosting the profile of the sport both on TV and at the event and has been met with enthusiasm from broadcasters and commercial partners. Breaking with the traditional Sunday finish will ensure that the tournament receives extended live TV coverage on Sky Sports and Golf Channel and will be watched in more than 50 countries worldwide (LET).

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