Visa Europe Announces Multi-Race Partnership With Formula E

Visa Europe announced it will be a multi-race sponsor of the inaugural '14-15 FIA Formula E Championship. The deal sees Visa Europe become the official payment services partner for the forthcoming Monaco ePrix (May 9), the DHL Berlin ePrix on May 23, and both rounds of the London ePrix on June 27 and 28. The partnership consists of a mixture of social, digital and traditional marketing activations, which will be revealed in the coming weeks (Formula E). FORBES' Christian Sylt wrote Visa Europe "is understood to have signed the partnership and its logo is expected to feature on the cars as well as on prominent trackside advertising banners around the tracks." It "joins a suite of other Formula E sponsors including logistics firm DHL, Swiss private bank Julius Bär, watch manufacturer TAG Heuer and tire supplier Michelin" (FORBES, 5/7).