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Marketing and Sponsorship

Marketplace Roundup: German Football Federation Extends Dekra Deal Until '18

The German Football Federation (DFB) has extended its partnership with Dekra for another three years until '18. Dekra, which has been a partner of the federation since '03, will continue to be the DFB's official referee partner (DFB). ... Australian Football League side Collingwood has agreed to a deal with credit and funds management company La Trobe Financial (Collingwood). ... Vitality has become the official wellness partner and headline sponsor of AFC Bournemouth’s Community Sports Trust. The agreement is a three-year deal (Bournemouth). ... Brazilian Formula E driver Nelsinho Piquet announced on Tuesday a sponsorship deal with telecom Claro. Piquet's car "will have" the Claro logo. The financial details of the "long-term deal" were not disclosed (MAQUINA DO ESPORTE, 5/5). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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