Bayern Munich Signs $1B, 10-Year Extension With Adidas Until 2030

Bayern Munich has "signed a new 10-year extension" with adidas, reported to be worth €900M ($1B), according to Tom Sheen of the London INDEPENDENT. The extension "takes the agreement between the two clubs through to 2030," but represents a figure well below the £750M, 10-year deal ManU signed with the brand last July. The deal "is one of the biggest in football," worth way more than Arsenal's £30M-a-year sponsorship with Puma and Chelsea's deal with adidas, also worth around £30M ($46M)-a-year (INDEPENDENT, 4/29). SPONSORs' Peter Bock wrote the new deal "represents a 140% increase on Bayern's current deal with adidas." Bayern currently receives an estimated €25M ($28M) per season. Starting in '20, adidas will reportedly pay €60M ($67M) annually. Adidas also holds an 8.33% stake in Bayern Munich (SPONSORs, 4/29).