Menu
Marketing and Sponsorship

Australian Betting Firm UBET Signs Exclusive Wagering Partnership With V8 Supercars

Australian betting firm UBET signed V8 Supercars as its exclusive wagering partner. UBET, set to rebrand from TattsBet this week, announced V8 Supercars will be the first national sporting body to join the company as a major wagering partner. To commence the partnership UBET has also signed as naming rights partner for this weekend's UBET Perth SuperSprint at Barbagallo Raceway, where the V8 Supercars Championship resumes from an early season break. Four-time Supercheap Auto Bathurst winner and veteran V8 Supercars driver Greg Murphy has also been announced as the UBET motorsport ambassador. The two-year agreement provides UBET with naming rights to the UBET Victory Lane for selected V8 Supercars Championship races, broadcast integration, on track and digital brand integration as well as joint promotional opportunities (V8 Supercars).

NEW LOOK: FOX SPORTS reported V8 team Super Black Racing has turned a "bright shade of pink" for this weekend's Perth SuperSprint as it "welcomes aboard" new sponsor OnlyDomains.com, the primary sponsor of Andre Heimgartner's No. 111 Ford Falcon. The team's silver fern is being replaced with a "splash of bright pink across the car's nose." At this stage the new look will "grace the car for the Perth and Winton rounds," with the potential for the branding to be "extended to the following rounds in Darwin and Townsville" (FOX SPORTS, 4/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/04/29/Marketing-and-Sponsorship/UBet-Supercars.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/04/29/Marketing-and-Sponsorship/UBet-Supercars.aspx

CLOSE