Menu
Marketing and Sponsorship

Marketplace Roundup: Sauber F1 Team Signs Extension To Partnership With Inter

The Sauber F1 Team announced the extension of the partnership with Inter, the market leader in insurance brokerage in Latin America. The collaboration goes into its fourth consecutive year. The company’s logos will be displayed on the seatbelts of the Sauber C34-Ferrari (Sauber). ... U.S. bicycle and cycling product manufacturer Trek has teamed up with the Tour de Suisse in a three-year partnership negotiated by InfrontRingier Sports & Entertainment Switzerland. Trek will be equipping the race service with high-quality spare racing bikes. It will also host a bike expo at the events. Trek will showcase a selection of its current range of models at the race hubs in Risch-Rotkreuz and Bern (Infront). ... German 3rd League football club VfL Osnabrück signed a new shirt sponsorship deal with local bank Sparkasse Osnabrück. The deal will run for one year until the end of the '15-16 season (VfL Osnabrück). ... For the final match of São Paulo's Campeonato Paulista, the Pelé Museum will become the master sponsor of Brasileiro side Santos. The agreement includes a "pack of tickets that guarantees the club will visit" the museum. Figures of the agreement "were not revealed" (MKTESPORTIVO, 4/24). ... Nike and the Nigeria Football Federation announced a new partnership for designing and developing football kits for the country's men and women's national football teams until at least '18. Nike is designing performance and training apparel, and equipment, including team kits and footballs, for the Nigerian national football team players (NFF).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/04/27/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/04/27/Marketing-and-Sponsorship/notes.aspx

CLOSE