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Marketing and Sponsorship

Eredivisie Club FC Twente Under Pressure As XXImo Pulls Out Of Main Sponsorship

Dutch Eredivisie side FC Twente and its main sponsor XXImo "have reached an agreement to terminate their contract," according to Samindra Kunti of INSIDE WORLD FOOTBALL. The club "is going through troubled times after losing the Dutch Cup final against PEC Zwolle." XXImo "has been FC Twente's shirt sponsor for two seasons." The 's-Hertogenbosch based company annually paid about €2.5M ($2.7M) to have its name on Twente's red shirts, "making XXImo the best-paying sponsor in the club's history." FC Twente Chair Aldo van der Laan said, "FC Twente is pleased that this situation is resolved." The financial details of the settlement were not disclosed, but van der Laan, "who expressed his disappointment about XXImo unilateral decision to end the sponsorship deal, expects that FC Twente will bring in a new sponsor before July." It "would be a much-needed boost for the club." Earlier this week FC Twente "lost the Dutch Cup final against Pec Zwolle after penalties and fired 18 members of staff due to financial constraints." Twente's women team "is also seeking financial aid" after accruing a debt of at least €50,000 ($54,000) this season (INSIDE WORLD FOOTBALL, 4/16).

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