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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Fiorentina Partners With Le Coq Sportif

Serie A side Fiorentina's new technical sponsor is "confirmed to be French sports brand Le Coq Sportif." The club ended its three-year synergy with Spanish sports manufacturer Joma "and joined the French group instead." The emblem, which will now appear on the shirt of the Gigliati, "is already linked to rugby, tennis, and cycling, and is particularly known for sponsoring of the Tour De France" (FOOTBALL ITALIA, 4/5). ... Baku 2015 European Games signed Red Bull as its official supporter. Red Bull’s social media channels "will run a number of social media activations on a regional basis from now until the Games to support Baku 2015" (AROUND THE RINGS, 4/2). ... The Tokyo 2020 Organizing Committee welcomed Asics Corp. as its 10th Tokyo 2020 Gold Partner, in the sporting goods category (Tokyo 2020).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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