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A-League Western Sydney Execs Visit Range Of European Clubs Seeking Insight

A-League side Western Sydney Wanderers Owner & Chair Paul Lederer and club CEO John Tsatsimas have been "soaking up intellectual property at a range of clubs across Europe," according to Tom Smithies of the Sydney DAILY TELEGRAPH. As the club finalizes plans for the "major development of its training base in Blacktown, and lobbies incessantly for a new stadium to be built at Parramatta, they want those developments informed by the very best." At Real Madrid and Barcelona they talked to the "architects of their youth academies." At Bundesliga club Borussia Mönchengladbach and at Feyenoord in Holland, "they experienced the fan engagement which attracts supporters to be at the stadium for hours before and after a game." At League Championship side Brighton & Hove Albion they "saw first-hand the daily commercial benefits -- and match-day atmosphere -- of a brand new, 30,000-seat stadium with bespoke corporate and convention facilities." Lederer: "We're talking about how we go to the next stage of our development, and we want to follow the best. Our community and our supporters are an absolute priority -- so how do you engage better, give them better facilities? We take social responsibility and our relationship with the University of Western Sydney very seriously. ... Sport today is entertainment. In Holland, the fans come three hours before and stay after, they eat, drink, socialize." The most immediate project is the development of the existing training facility, "to include new offices, new pitches, a licensed club to host supporters, medical facilities and a youth academy." Other goals are "less tangible, such as the network of relationships each club has forged with its community, and the different ways clubs in different countries try to lure fans to stay longer and spend more at their home grounds" (DAILY TELEGRAPH, 4/2).

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