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BT Sport, Premiership Rugby Strike Exclusive TV Deal Through '20-21

Premiership Rugby has confirmed its longest-ever TV rights deal after "completing a four-year contract extension with BT Sport," according to Nick Purewal of the PA. The Aviva Premiership will be broadcast exclusively by BT until the end of the '20-21 season, "in a deal that will no doubt boost English clubs' spending power." The new BT deal is expected to "help Premiership clubs in their ongoing battle to compete with cash-rich French sides in recruiting and retaining top talent." Premiership Rugby CEO Mark McCafferty "hailed BT for helping increase TV audiences." He said, "This is the longest TV agreement in the history of Premiership Rugby. ... In the 18 months we have been on-air with them our live TV audiences have grown by 50 percent so it is clear that the partnership is going from strength to strength" (PA, 3/16). The BBC reported McCafferty said that the deal is a "significant increase" on the last one. He added, "This announcement is another indication of the current strength of English rugby. We are not at liberty to say what the exact amount of that is, but I think people have a reasonable idea that it's a very good uplift" (BBC, 3/16).

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