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Marketing and Sponsorship

Marketplace Roundup: EZTrader Signs Partnership With EPL Side Everton

EZTrader announced that it has signed its first ever U.K. partnership deal with EPL side Everton. EZTrader will be the official online trading partner up to the end of the '16-17 season, with an option to extend the agreement beyond that date (EZTrader). ... Yorkshire Bank "has been announced as the first sponsor of the Tour de Yorkshire in a three-year deal." It "has secured exclusive rights of the three day race's sprinter's jersey" (BUSINESS DESK, 3/13). ... Bank of Ireland announced a four-year sponsorship contract with the FA of Ireland, which will run through the end of '18. The bank has become the official financial services partner of the FAI and the sponsor of the Post-Primary Schools Cup Competitions. The bank will also support the FAI and the Irish national team during Euro 2016 and 2018 World Cup qualifying campaigns and tournaments (Bank of Ireland).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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